thedieline.comAndrew Gibbs
The state of our packaging union is strong.
At least, that’s what we’re telling ourselves as we’re proud to announce the 2024 Dieline Award Winners because, hoo boy, we have seen the absolute best in packaging design once again.
Dieline Awards, now in its 15th year, remains one of the world’s largest global packaging design competitions. Sponsored by Designalytics and presented by Luxe Pack, Dieline Awards 2024 recognizes the best and brightest designers and agencies creating product packaging worldwide, raising awareness of the enormous value of brand packaging design.
Today, Dieline announced its 2024 Dieline Awards winners, presenting trophies to 137 recipients across a whopping 41 categories, not to mention our 13 overall top winners. The awards were presented onstage in New York City at Luxe Pack New York.
This year, Dieline received over 1,400 entries, with winners from 27 countries. Taken together, the prize-winning recipients offer a snapshot of where the packaging industry is heading, not only with bold and innovative designs but with many brands committing to plastic-free materials. Here, you’ll find some of the best design agencies, studios, in-house teams, and independent designers in the game today.
The awards’ jury chairs featured a who’s who from the world of design—luminaries like Brian Collins of New York and San Francisco-based COLLINS, Coca-Cola vice president of global design Rapha Abrea, Utendahl Creative founder Madison Utendahl, Interact Brands creative director and partner Fred Hart, and A Plastic Planet and PlasticFree co-founder Sian Sutherland. All entries for the awards were judged by a panel of jurors who are experts in their given field. Additionally, awards were evaluated across five categories—creativity, marketability, innovation, execution, and on-pack branding, with every entry going through two rounds of rigorous critique and appraisal.
So, are you ready for some joy-scrolling? Well, get a pot of coffee going—here are all of the 2024 Dieline Awards winners.
by Lyon & Lyon
Our most Larry David shower complaint is that round shampoo and conditioner bottles are trash because if you’re not rocking a shower caddy, more than likely, you’ll bump the bottle, and it will fall to your feet and maybe even break one of your little piggies. Then the shower shelf gets all wet and slippery and soapy, and when you put the bottle back, it just falls again.
Keep up with us here.
That Lyon & Lyon gave the haircare brand Sitch packaging with flat backs so it can rest against the shower wall alone makes it a very clear and evident Best of Show winner.
Luckily, our esteemed jury agreed. Maybe they also have too-narrow shower shelves, but it’s hard to root against a tesselated packaging system featuring 9 SKUs in different sizes and formats that’s just flat-out fun to organize into a haircare city (which looks great at the store, salon, or, yes, the shower). What’s more, the brand launched with a refillable packaging system, because why should any bath or beauty brand in this day and age keep selling you a seemingly endless stream of plastic bottles?
Nine Ds—that’s the most Dieline Awards any studio has ever won in one single year in the competition’s history.